By this time tomorrow, I’ll be en route to my first trip to the French riviera! After a short (but packed, as they always feel) history of Apple and retail trade shows, I’m very excited to be going to my first music conference. midem is an annual international event, and this year it’s focused on independent artists – pretty perfect for my indie fashion/indie music interests.

On Sunday I’ll be presenting as part of the midem academy program. My talk, “How to Find, Manage and Motivate Your Superfans,” is all about mobilizing superfans to help you get the word out about your music. Like I said in the Red Magnet Media blog, in my opinion, working with superfans is “The most authentic form of word of mouth marketing available, and also one of the best ways to cultivate a culture around your own brand.”

How to Find, Manage and Motivate Your Superfans
midem academy, Level 01
Sunday January 29, 201211:30 a.m. – 12:30 p.m.

On a personal superfan note, Mark Ronson is a keynote speaker. Record Collection never gets removed from my mobile playlists, so I’m definitely making room for one of my favorite producers on Visionary Monday. Here’s hoping my attempt to unlock my old iPhone will play nicely with my French SIM, so I can overshare all the goings-on.

If you’re going to be in town, send me a Tweet! Restaurant recommendations particularly welcome.