01 Wednesday Feb 2012
Posted in travel
Tags
I’m back from the future. midem was an experience. Here are photos that don’t have to do with the conference.
Something old. Rue du Suquet.
Something new. Along Boulevard de la Croisette.
Winter sunset near the Palais des Festivals.
26 Thursday Jan 2012
Tags
cannes, linkedin, mark ronson, midem, music, music marketing, superfans
By this time tomorrow, I’ll be en route to my first trip to the French riviera! After a short (but packed, as they always feel) history of Apple and retail trade shows, I’m very excited to be going to my first music conference. midem is an annual international event, and this year it’s focused on independent artists – pretty perfect for my indie fashion/indie music interests.
On Sunday I’ll be presenting as part of the midem academy program. My talk, “How to Find, Manage and Motivate Your Superfans,” is all about mobilizing superfans to help you get the word out about your music. Like I said in the Red Magnet Media blog, in my opinion, working with superfans is “The most authentic form of word of mouth marketing available, and also one of the best ways to cultivate a culture around your own brand.”
How to Find, Manage and Motivate Your Superfans
midem academy, Level 01
Sunday January 29, 201211:30 a.m. – 12:30 p.m.
On a personal superfan note, Mark Ronson is a keynote speaker. Record Collection never gets removed from my mobile playlists, so I’m definitely making room for one of my favorite producers on Visionary Monday. Here’s hoping my attempt to unlock my old iPhone will play nicely with my French SIM, so I can overshare all the goings-on.
If you’re going to be in town, send me a Tweet! Restaurant recommendations particularly welcome.
26 Tuesday Jul 2011
Posted in photo blogs, shorties, travel
10 Friday Jun 2011
Tags
Florence, hazelnut spread, italy, italy 2011, nutella, nutella & go, snacks
Nutella has a monopoly on itself. There are ma-and-pa hazelnut spreads, to be sure, but just “Nutella,” the brand name in itself, is more powerful than Coke. Bigger than Nike. Bigger than Kanyesus. At least, in my world.
When I’m kicking off my R&R Mayka Time, I swirl a teaspoon in my Costco-sized Nutella jar and sit down on the couch. At least, that’s what I’ve been doing since we got back from Italy. Because, in Italy, they have something the U.S. doesn’t have. (Okay, many things.) In Italy, they have Nutella & Go!
How perfect is this snack?
09 Thursday Jun 2011
Posted in photo blogs, shorties, travel
09 Thursday Jun 2011
Posted in travel
This day positively glowed. Overall it required seven and a half hours of train travel, but experiencing the remote coastal villages of the Cinque Terre was absolutely worth it.
The night before our trip was an absolute bust. Bill and I knew we had to wake up at four in the morning, so we dutifully went to bed early…Only to have me knock over a lamp, kick the bunk bed hanging over me in a restless attempt to stretch, sneeze so loudly Bill banished me to said bunk bed, and generally accrue a measly one hour or so of solid sleep. I wasn’t in the best of spirits in between leaving the bed and getting onto our train, but every little gremlin who threatened my emotions scurried away once we stepped foot into Riomaggiore.
Riomaggiore
We sunblocked up and got started on Via Dell’Amore, the “Love Walk” between Riomaggiore to Manarola. (Good thing we’re in love, too! Otherwise, that’d be awkward to traverse with a person with whom you haven’t had “The Talk” yet.) The blue of the water was the stuff of dreams. Absofuckinglutely gorgeous.
