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So anyway, yes, I think I’d be grossed out if I had to watch two characters with rolls and rolls of fat kissing each other … because I’d be grossed out if I had to watch them doing anything. To be brutally honest, even in real life, I find it aesthetically displeasing to watch a very, very fat person simply walk across a room — just like I’d find it distressing if I saw a very drunk person stumbling across a bar or a heroine addict slumping in a chair.

Now, don’t go getting the wrong impression: I have a few friends who could be called plump. I’m not some size-ist jerk.

-Maura Kelly, “Should ‘Fatties’ Get a Room?”, Marie Claire

Yesterday Marie Claire blogger Maura Kelly wrote about her first reactions to the show Mike & Molly, about a couple who meets through Overeaters Anonymous. Now just a little over 24 hours later, Kelly’s post has received over 500 angry comments, incited a lukewarm apology from the author, and pretty much blown up Marie Claire’s Facebook Page with Like and Comment ditchers. Just a couple of hours ago, the trolls and 4CHAN admirers started causing a riot on the Page. Unfortunately, this one made me chuckle, but for Grammar Police reasons, I swear:

Marie Claire Facebook Page

Rather than get into why Kelly’s remarks are so alarming (Jezebel and Feminista Files have got that bit covered and covered well.), I’m choosing to focus my armchair punditry on Marie Claire’s obvious desperation. Maura Kelly appears to be the latest case in what I’ve started to loosely dub Print Media’s Cheap Trick. Media has vaults and vaults of cheap tricks, to be sure. The tactic in question, though, is specific to print in a Web publishing world.

I don’t believe print is dying, but I do believe that it is scared. Print looks at the Web, at citizen journalism that’s easy to access between work emails, snarky blogs that are fun to read over lunch breaks, tabloids that fill magazine racks at the gym, and headline-sized tweets, and it pees its pants. Print media needs to adapt and embrace multimedia outlets of production, but instead it chooses to compete with its Web entities as if print-reading and Web-reading audiences are completely mutually exclusive.

I have no insider knowledge on Kelly’s superior chain of command, but I do see a pattern of purposefully misguided direction. None of this is a really new discovery, really. Just things I’ve noticed over the past year’s mini-media scandals. First, Ramin Setoodeh, a gay writer, wrote a piece for Newsweek.com suggesting gay actors could never adequately play straight roles. Second, Times columnist Joel Stein wrote a piece for the online version discussing his discomfort with South Asian immigration and influence in his American hometown. Now Maura Kelly for Marie Claire. Each of the earlier pieces incensed the minority populations they spoke about. They each got their angry reader time, troll time, and apology-from-on-high time.

Every step was predictable, no one should have been surprised that each piece would traipse through outrage and eventually lead to apology (instead of redaction) – which is why I think it’s all a ploy. I think Newsweek’s, Time’s, and Marie Claire’s editors are under pressure to gain and commit the attention of audiences who have been flocking to the Net. They know they need to get Net readers, so they specifically release these pieces on the Web. The hits come rolling in as angry reader passes it on to angry reader and groups of angry readers, et voila, there’s their hits and new readership.

It’s a PR nightmare as writers, then editors, scramble to lightly cover up their tracks. There’s damage to their image, for sure, but over time, it’s just a gimmick that got them a lot of attention. Their credibility is hurt for an immediate period, but they still succeed in making themselves a big, notable name. And hey, their boards will love hearing about their record-breaking hit counts during those weeks.

It comes at the cost of angering underrepresented groups of people, but the payoff is that these big titles continue on. Every time an angry commenter starts off with “How dare a publication as big/reputable/established as Newsweek/Time/Marie Claire release such a thing?,” they reinforce that Newsweek/Time/Marie Claire were and are big/reputable/established to some degree. It’s not reverse psychology. It’s just a cheap trick for us to pay attention to print titles who want to play the sensationalist game.

(Personally, I’ve never even flipped through MC at the supermarket, but hey, I recognize that it’s a big title to some women.)

I’ve pasted the full text of each article below the jump, figuring I don’t want to play into the shock-and-hit count approach of scaredy cat editors. All fully credited, in reverse chronological.

Should “Fatties” Get a Room? (Even on TV?)

By Maura Kelly for MarieClaire.com
October 25, 2010

The other day, my editor asked me, “Do you really think people feel uncomfortable when they see overweight people making out on television?”

Because I can be kind of clueless — I’m not much of a TV person — I had no idea what she was talking about, so she steered me to this CNN article, about the CBS sitcom Mike & Molly. As CNN explains, “the show centers around a couple who meet at an Overeaters Anonymous group [and] has drawn complaints for its abundance of fat jokes [as well as] cries from some viewers who aren’t comfortable watching intimacy between two plus-sized actors.”

My initial response was: Hmm, being overweight is one thing — those people are downright obese! And while I think our country’s obsession with physical perfection is unhealthy, I also think it’s at least equally crazy, albeit in the other direction, to be implicitly promoting obesity! Yes, anorexia is sick, but at least some slim models are simply naturally skinny. No one who is as fat as Mike and Molly can be healthy. And obesity is costing our country far more in terms of all the related health problems we are paying for, by way of our insurance, than any other health problem, even cancer.

So anyway, yes, I think I’d be grossed out if I had to watch two characters with rolls and rolls of fat kissing each other … because I’d be grossed out if I had to watch them doing anything. To be brutally honest, even in real life, I find it aesthetically displeasing to watch a very, very fat person simply walk across a room — just like I’d find it distressing if I saw a very drunk person stumbling across a bar or a heroine addict slumping in a chair.

Now, don’t go getting the wrong impression: I have a few friends who could be called plump. I’m not some size-ist jerk. And I also know how tough it can be for truly heavy people to psych themselves up for the long process of slimming down. (For instance, the overweight maintenance guy at my gym has talked to me a little bit about how it seems worthless for him to even try working out, because he’s been heavy for as long as he can remember.)

But … I think obesity is something that most people have a ton of control over. It’s something they can change, if only they put their minds to it.

(I’m happy to give you some nutrition and fitness suggestions if you need them — but long story short, eat more fresh and unprocessed foods, read labels and avoid foods with any kind of processed sweetener in them whether it’s cane sugar or high fructose corn syrup, increase the amount of fiber you’re getting, get some kind of exercise for 30 minutes at least five times a week, and do everything you can to stand up more — even while using your computer — and walk more. I admit that there’s plenty that makes slimming down tough, but YOU CAN DO IT! Trust me. It will take some time, but you’ll also feel so good, physically and emotionally. A nutritionist or personal trainer will help — and if you can’t afford one, visit your local YMCA for some advice.)

Then again, I guess these characters are in Overeaters Anonymous. So … points for trying?

Then again, I tend to think most television shows are a kind of junk food for the mind and body. The boob tube gives us an excuse to turn off both our brains and our bodies and probably does a helluva lot to contribute to the obesity problem, over all. So … I don’t know.

What do you guys think? Fat people making out on TV — are you cool with it? Do you think I’m being an insensitive jerk?

UPDATE: I would really like to apologize for the insensitive things I’ve said in this post. Believe it or not, I never wanted anyone to feel bullied or ashamed after reading this, and I sorely regret that it upset people so much. A lot of what I said was unnecessary; it wasn’t productive, either.

I know a lot of people truly struggle to lose weight— for medical and psychological reasons—and that many people have an incredibly difficult time getting to a healthy size. I feel for those people and I’m truly sorry I added to the unhappiness and pain they feel with my post.

I would like to reiterate that I think it’s great to have people of all shapes and healthy sizes represented in magazines (as, it bears mentioning here, they are in Marie Claire) and on TV shows–and that in my post, I was talking about a TV show that features people who are not simply a little overweight, but appear to be morbidly obese. (Morbid obesity is defined as 100% more than their ideal weight.)  And for whatever it’s worth, I feel just as uncomfortable when I see an anorexic person as I do when I see someone who is morbidly obese, because I assume people suffering from eating disorders on either end of the spectrum are doing damage to their bodies, and that they are unhappy. But perhaps I shouldn’t be so quick to judge based on superficial observations.

To that point (and on a more personal level), a few commenters and one of my friends mentioned that my extreme reaction might have grown out of my own body issues, my history as an anorexic, and my life-long obsession with being thin. As I mentioned in the ongoing dialogue we’ve been carrying on in the comments section, I think that’s an accurate insight.

People have accused me of being a bully in my post; I never intended to be that–it’s actually the very last thing I want to be, as a writer or a person. But I know that I came off that way, and I really cannot apologize enough to the people whom I upset.

My Own Private India

By Joel Stein for Time.com
Monday, Jul. 05, 2010

Statement Appended: July 2, 2010

I am very much in favor of immigration everywhere in the U.S. except Edison, N.J. The mostly white suburban town I left when I graduated from high school in 1989 — the town that was called Menlo Park when Thomas Alva Edison set up shop there and was later renamed in his honor — has become home to one of the biggest Indian communities in the U.S., as familiar to people in India as how to instruct stupid Americans to reboot their Internet routers.

My town is totally unfamiliar to me. The Pizza Hut where my busboy friends stole pies for our drunken parties is now an Indian sweets shop with a completely inappropriate roof. The A&P I shoplifted from is now an Indian grocery. The multiplex where we snuck into R-rated movies now shows only Bollywood films and serves samosas. The Italian restaurant that my friends stole cash from as waiters is now Moghul, one of the most famous Indian restaurants in the country. There is an entire generation of white children in Edison who have nowhere to learn crime.(See pictures of Thomas Edison’s Menlo Park.)

I never knew how a bunch of people half a world away chose a random town in New Jersey to populate. Were they from some Indian state that got made fun of by all the other Indian states and didn’t want to give up that feeling? Are the malls in India that bad? Did we accidentally keep numbering our parkway exits all the way to Mumbai?

I called James W. Hughes, policy-school dean at Rutgers University, who explained that Lyndon Johnson’s 1965 immigration law raised immigration caps for non-European countries. LBJ apparently had some weird relationship with Asians in which he liked both inviting them over and going over to Asia to kill them.

After the law passed, when I was a kid, a few engineers and doctors from Gujarat moved to Edison because of its proximity to AT&T, good schools and reasonably priced, if slightly deteriorating, post–WW II housing. For a while, we assumed all Indians were geniuses. Then, in the 1980s, the doctors and engineers brought over their merchant cousins, and we were no longer so sure about the genius thing. In the 1990s, the not-as-brilliant merchants brought their even-less-bright cousins, and we started to understand why India is so damn poor.

Eventually, there were enough Indians in Edison to change the culture. At which point my townsfolk started calling the new Edisonians “dot heads.” One kid I knew in high school drove down an Indian-dense street yelling for its residents to “go home to India.” In retrospect, I question just how good our schools were if “dot heads” was the best racist insult we could come up with for a group of people whose gods have multiple arms and an elephant nose.(See TIME’s special report “The Making of America: Thomas Edison.”)

Unlike some of my friends in the 1980s, I liked a lot of things about the way my town changed: far better restaurants, friends dorky enough to play Dungeons & Dragons with me, restaurant owners who didn’t card us because all white people look old. But sometime after I left, the town became a maze of charmless Indian strip malls and housing developments. Whenever I go back, I feel what people in Arizona talk about: a sense of loss and anomie and disbelief that anyone can eat food that spicy.

To figure out why it bothered me so much, I talked to a friend of mine from high school, Jun Choi, who just finished a term as mayor of Edison. Choi said that part of what I don’t like about the new Edison is the reduction of wealth, which probably would have been worse without the arrival of so many Indians, many of whom, fittingly for a town called Edison, are inventors and engineers. And no place is immune to change. In the 11 years I lived in Manhattan’s Chelsea district, that area transformed from a place with gangs and hookers to a place with gays and transvestite hookers to a place with artists and no hookers to a place with rich families and, I’m guessing, mistresses who live a lot like hookers. As Choi pointed out, I was a participant in at least one of those changes. We left it at that.

Unlike previous waves of immigrants, who couldn’t fly home or Skype with relatives, Edison’s first Indian generation didn’t quickly assimilate (and give their kids Western names). But if you look at the current Facebook photos of students at my old high school, J.P. Stevens, which would be very creepy of you, you’ll see that, while the population seems at least half Indian, a lot of them look like the Italian Guidos I grew up with in the 1980s: gold chains, gelled hair, unbuttoned shirts. In fact, they are called Guindians. Their assimilation is so wonderfully American that if the Statue of Liberty could shed a tear, she would. Because of the amount of cologne they wear.

TIME responds: We sincerely regret that any of our readers were upset by this humor column of Joel Stein’s. It was in no way intended to cause offense.

Joel Stein responds: I truly feel stomach-sick that I hurt so many people. I was trying to explain how, as someone who believes that immigration has enriched American life and my hometown in particular, I was shocked that I could feel a tiny bit uncomfortable with my changing town when I went to visit it. If we could understand that reaction, we’d be better equipped to debate people on the other side of the immigration issue.

Straight Jacket

By Ramin Setoodeh for Newsweeek.com
May 10, 2010

This story was first posted on the Web on April 26, 2010.

The reviews for the broadway revival of Promises, Promises were negative enough, even though most of the critics ignored the real problem—the big pink elephant in the room. The leading man of this musical-romantic comedy is supposed to be an advertising peon named Chuck, who is madly in love with a co-worker (Kristin Chenoweth). When the play opened on Broadway in 1968, Jerry Orbach, an actor with enough macho swagger to later fuel years and years of Law & Order, was the star. The revival hands the lead over to Sean Hayes, best known as the queeny Jack on Will & Grace. Hayes is among Hollywood’s best verbal slapstickers, but his sexual orientation is part of who he is, and also part of his charm. (The fact that he came out of the closet only just before Promises was another one of those Ricky Martin “duh” moments.) But frankly, it’s weird seeing Hayes play straight. He comes off as wooden and insincere, as if he’s trying to hide something, which of course he is. Even the play’s most hilarious scene, when Chuck tries to pick up a drunk woman at a bar, devolves into unintentional camp. Is it funny because of all the ’60s-era one-liners, or because the woman is so drunk (and clueless) that she agrees to go home with a guy we all know is gay?

This is no laughing matter, however. For decades, Hollywood has kept gay actors—Tab Hunter, Van Johnson, Richard Chamberlain, Rock Hudson, etc.—in the closet, to their detriment. The fear was, if people knew your sexual orientation, you could never work again. Thankfully, this seems ridiculous in the era of Portia de Rossi and Neil Patrick Harris. But the truth is, openly gay actors still have reason to be scared. While it’s OK for straight actors to play gay (as Jake Gyllenhaal and Heath Ledger did in Brokeback Mountain), it’s rare for someone to pull off the trick in reverse. De Rossi and Harris do that on TV, but they also inhabit broad caricatures, not realistic characters like the ones in Up in the Air or even The Proposal. Last year, Rupert Everett caused a ruckus when he told The Guardian that gay actors should stay in the closet. “The fact is,” he said, “that you could not be, and still cannot be, a 25-year-old homosexual trying to make it in the?.?.?.?film business.” Is he just bitter or honest? Maybe both.

Most actors would tell you that the biographical details of their lives are beside the point. Except when they’re not. As viewers, we are molded by a society obsessed with dissecting sexuality, starting with the locker-room torture in junior high school. Which is why it’s a little hard to know what to make of the latest fabulous player to join Glee: Jonathan Groff, the openly gay Broadway star. In Spring Awakening, he showed us that he’s a knockout singer and a heartthrob. But on TV, as the shifty glee captain from another school who steals Rachel’s heart, there’s something about his performance that feels off. In half his scenes he scowls—is that a substitute for being straight? When he smiles or giggles, he seems more like your average theater queen, a better romantic match for Kurt than for Rachel. It doesn’t help that he tried to bed his girlfriend while singing (and writhing to) Madonna’s “Like a Virgin.” He is so distracting I’m starting to wonder if Groff’s character on the show is supposed to be secretly gay.

This is admittedly a complicated issue for the gay community, though it is not, in fact, a uniquely gay problem. In the 1950s the idea of “colorblind casting” became a reality, and the result is that today there’s nothing to stop Denzel Washington from playing the Walter Matthau role in the remake of The Taking of Pelham 1 2 3. Jack Nicholson, by the force of his charm, makes you forget how he’s entirely too old to win Helen Hunt’s heart in As Good as It Gets. For gay actors, why should sexual orientation limit a gay actor’s choice of roles? The fact is, an actor’s background does affect how we see his or her performance—which is why the Denzels or the Tom Hanks-es of the world guard their privacy carefully.

It’s not just a problem for someone like Hayes, who tips off even your grandmother’s gaydar. For all the beefy bravado that Rock Hudson pro-jects onscreen, Pillow Talk dissolves into a farce when you know the likes of his true bedmates. (Just rewatch the scene where he’s wading around in a bubble bath by himself.) Lesbian actresses might have it easier—since straight men think it’s OK for them to kiss a girl and like it—but how many of them can you name? Cynthia Nixon had a male partner when she originated Miranda on Sex and the City, Kelly McGillis was straight when she steamed up Top Gun’s sheets, and Anne Heche went back to dating men (including her Men in Trees costar); we believed their characters before their sexuality became an issue. If an actor of the stature of George Clooney came out of the closet tomorrow, would we still accept him as a heterosexual leading man? It’s hard to say. Or maybe not. Doesn’t it mean something that no openly gay actor like that exists?