Adorable. And makes me a kid again. This one’s been making the rounds this week, and it’s a thought-provoking look into how we act as materialistic adults.

Two interesting comments from Steve V’s Vimeo page:

Blake Whitman 4 days ago
doesn’t this predict the type of person you will be when you’re older? I think I heard a piece on this on This American Life or Radio Lab or something…

Daniel Dawley 4 days ago
Yes it was a test done in the 1960s that followed the kids from adolescence into adulthood. The study showed that kids that couldn’t wait would develop a higher body-mass index and struggle with drugs.

The key is that it shows which kids are able to think about something other than the marshmallow, which in turn shows which kids will give into things such as peer pressure.

Pretty interesting

Seriously, kids to marshmallows is like adults to iPhones!*

Apple: Here, I’m going to release this thing. It’s THREE PRODUCTS IN ONE. It’s called an iPhone. It’s pretty, isn’t it?

Adults: ::drool::

Apple: You can buy it now, or you can wait ’til I come back, and I’ll bring you another one.

Adults: ::whine::

Apple: The next one might have video, it might not. It might have tethering, it might not.

Adults: ::grumble::

Apple: So I’m going to leave the demo phone here, okay? I’ll be back. Just wait for me.

EXIT Apple.

Adults: ::CROSS-EYED SNIFF::

Will the Adults wait six, twelve, twenty-four months for the new iPhone?
Only time will tell…

*Last iPhone reference of the week, I swear.