Crash course in sports lifestyle branding:

• Brothers Adi Dassler and Rudolf Dassler founded Adidas and Puma, respectively. (Adi is the older brother.)
• This means, no, “ADIDAS” is not an acronym for “All Day I Dream About Sports.” The same is true for “All Day I Dream About Sex.” The latter is a song by Killer Mike, Big Boi, and Sleepy Brown.
• Originally “Puma” was named “Ruda,” but Rudolf’s friends advised him that “Ruda” sounded funny. I dunno, it kinda makes me think “Ruda-bega pie” – Is that so bad?
• The brothers were business rivals (Obvs.), so they played off of key branding efforts in differentiating their companies from one another: Puma has a “formstrip.” Adidas has “the three stripes.”
• Puma’s cat represents strength, agility, speed, and sex. (Why not?)
• Both are pretty dope, but I personally have a thing for Rudolf’s brand.
• Both turn 60 this year! Happy birthdays, Puma and Adidas!

None of the above information is credited because I already knowed it. O-oh, snap!

In celebration of Puma.
They’ve released a special Decades Collection – “40ies,” “50ies,” “60ies.” Clever, classic, classy! I have such a crush on their 40ies Duffel Coat. Si-igh.

Hooray for Adidas.
You’ve hopefully seen the celeb-packed TV spot feautring Adidas Originals:

Love that line, but even more so, love the track they’ve got playing during the “House Party.” I hunted for the song, a disco edit by Pilooski on Franki Valli and the Four Season’s “Beggin’,” for about an hour tonight. I struck gold! Check out the song and some other great Pilooski tracks at The Sweet Fix.

More music!
On another athletic lifestyle brand soundtrack note, the Nike Women online store has a great free download for “Pa Bailar” by Bajofondo – It makes me wanna ballroom dance! (And I actually hate ballroom dancing.) Two other tracks are also available for immediate download, including one from Jazzanova.

If you head over there, do me two favors:

Please do not buy these:

But do make fun of them for this:

The "7 'ate' 9" pun doesn't even work here.