Marketing dollars ill/well spent.
An odd press release made its way across into my inbox today. You know how I blog about vodka allll the tiiiime? Right. Well, if you can’t recall all my zero pissdrunk entries, maybe you can recall my nonexistent obsession with Jade Jagger. Because I’m totally into her, like moreso than pandas or Bai Ling or noodles. I think. Huh. (Also, wow at how Asian those three things I just named are.)
Belvedere is also re-launching its website (http://www.belvedere-vodka.com) as a virtual palace, which will give consumers an inside look at the Belvedere ad campaign. The website features outtakes from the print and broadcast shoot by Terry Richardson as well as interviews with Vincent Gallo and RZA
Anydiddle, Belvedere’s rounded up, by order of personal interest, RZA and Vincent Gallo and Jade Jagger for their latest Luxury Reborn campaign. I think this is a joke. But no, their press release says it cost over $20 million for all the print and Web content. Here’s the really mediocre free MP3 you can get from the site, and here’s the creative contribution that Mick Jagger’s daughter made to the campaign:
Initially I thought “Umm…”
But now I think it would be really fun to run around threatening “IMMAH SHANK YOU WIT MY JAGGER DAGGER!”
“A limited edition ice pick to bring a new ice-cracking ritual to nightclubs all over the world.” Fabulous. Knives and alcohol are always fun.
