The first time I took notice of Saatchi & Saatchi is when they ran City National Bank’s billboard campaign, displaying catchy one-liners like “Hustle is capital” and “Inspiration is equity” along Bay Area freeways. Thanks to a post by Why Me?, I see that they’ve done it again - This time for musical theatre!
I’ve never been a huge fan of zombies, but I’d consider getting in line at TKTS to check this out. (Solely based on the advertising, yes, but isn’t that the point of advertising? To make something “look good?”)
Eye-catching, no? I find it all very clever.
Those posters are awesome. Now I want to watch.
I’m inspired to run around in zombie makeup now!