I’m an idea person.
My Karis-Philips post from the other day got a ping from an employee at DDB London, who pointed out that I mistakenly identified the Satinelle as a razor when it is actually an epilaptor. Bongo and I discussed the concept of an epilaptor this morning, when I came up with my latest in 11,062 million-dollar ideas, a two-word campaign slogan:
Happily epilaptor!
We even discussed the creative: An uber-hairy Rapunzel needs to get all those bristles off her legs, and pronto before Prince Charming comes climbing up her rope of braid. Thanks to Philips’ Satinelle epilaptor – with ice! – she nixes the hair without any knicks or pain! Amazing!
The spot ends with a hokey shot of Prince and Rap riding into the sunset, flowers and girly things swirling around them. And over their heads, the storybook-fonted words,
Happily epilaptor!
And then I got lots and lots of money for having crack-brained ideas that people can’t get out of their heads. That is branding at its best. Don’t bother stealing it. This entry is timestamped and I will mail myself the idea in a self-addressed envelope not to be opened until the trial against your violation of intellectual property. I will cut you.
